Ohjelma

Keynote -puhujat

When overtaking cyclists – change your mindset, change the lane?

Katja Kircher is a research leader at the Swedish National Road and Transport Research Institute (VTI). Her main research topics are road user attention and cycling on rural roads, with the aim to make cyclists feel welcome on rural roads and to provide an accessible, attractive and connected network to them. One important aspect in this matter, that Katja has researched from different angles, is how cyclists are overtaken with motor vehicles, and how they should be overtaken. Outside of work, Katja has taken part in several ultracycling events and has therefore firsthand experience of cycling in various countries.

Saimaa Cycle Tour, how it became Finland’s most popular cycling event

A conversation with Lieven de Rycke and Mirka Rahman

Lieven De Rycke is a Belgium-born entrepreneur and business advisor based in Rovaniemi, Finland, with a passion for endurance sports and Arctic adventure. A former executive in Lapland’s tourism industry, he has led marketing and development efforts for companies like Arctic Light Hotel and Lapland Boutique Resorts. Alongside his advisory roles at Reddo Partners and Lapland Bike Hotel, Lieven is an avid cyclist and endurance athlete, often participating in long-distance events. He holds degrees in communication, marketing, and coaching, and brings a dynamic mix of business strategy and sporting spirit to everything he does.

Lieven is interviewed by Mirka Rahman, Director of Marketing, Tourism and Customer Service for the City of Lappeenranta.